Hi everyone,
I just wanted to give you an update on some things that have been happening around here recently.
Testimonials from my Recent “21 Types of Content We Crave” Talk to San Mateo B2B Bloggers Meetup Group
On April 13th, I had the privilege to speak to a small group of B2B content marketers about one of my favorite topics: “21 Types of Content We Crave.“ (*I ended up speaking on the night the Warriors were playing to break the Chicago Bulls record, so I was just glad to have anyone show up!!)
The group I spoke to was a Meetup group for B2B bloggers which meets in San Mateo. The group was let by Dennis Shiao who was a great host and just a great guy.
And the people who came that night were a great group to speak to. They were very engaged, had great comments and questions, and made it enjoyable to speak to. (If you’re looking for a great B2B Meetup group for bloggers, then make sure to check out Dennis’ group!)
Here are two pictures from the event and a few testimonials I received after the event…
“Scott is a fantastic speaker. His presentations grab your attention from the very start, then keep you on the edge of your seat for the entire duration. Scott had an audience of B2B content marketers hanging on his every word. Scott’s presentation sparked so many ideas that the subsequent Q&A with audience members ran long. Being a good sport, Scott stayed until every last question was answered.”
– Dennis Shiao
Director of Content Marketing, DNN
“Scott is an engaging speaker and storyteller who wowed our B2B content marketing Meetup. His “Content We Crave” presentation cleverly demonstrated the 21 content types in action, and we gained pragmatic tips and ideas through a fun and memorable experience.”
Alok Vasudeva, The Marketer’s Continuum
If you or anyone you know, is ever looking for a speaker to talk at your event (or to your team) about content marketing, digital marketing, or marketing in general, then click here to learn more about how you can hire me to speak for you.
51 Content Marketing Hacks Has Been Nominated for the 2016 Small Business Book Awards
I am happy to tell you that my book 51 Content Marketing Hacks has been nominated for the 2016 Small Business Business Book Awards.
You can read the press release to learn about how your vote can help. You can also see what top experts have said about the book below the press release. Please vote for it NOW! Thanks in advance!
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Cleveland, OH, April 28, 2016 – 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers has been nominated for the 2016 Small Business Book Awards in the category of Social Media.
The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their staffs. The Awards also recognize key resources supporting business book authors and the publishing industry.
The Small Business Book Awards are more than just an honor — they include a prestigious online event in which readers, fans, book lovers and the small business community show their support for authors and others in the industry. Social media sharing is encouraged, and the Awards technology platform enables book authors to network and engage online with readers and fans.
“This year we’ve changed a few things. For the first time The Small Business Book Awards are a judged competition, based on excellence. A Judging Panel will determine the winners. We still have Community Voting — the Community will choose for the ‘Community Choice’ designation of winners.” noted Anita Campbell, CEO of Small Business Trends and Founder of the Awards.
“Today’s business owners are hungry for information and insights to help them run a successful business. Also, they use books as a way to grow and develop their employees and management teams. The Small Business Book Awards are a way to acknowledge the books that small business owners and entrepreneurs appreciated over the past year,” said Ivana Taylor, Book Editor at Small Business Trends, which produces the Awards.
About the Small Business Book Awards
The 2016 Small Business Book Awards are now in their 8th year. More than just an honor, the Awards are a unique social online event that enables the small business community to nominate, show their support for, and vote on their favorite business books. The Awards combine recognition for a job well done, honors and prestige — along with providing a high-profile opportunity for authors to engage with fans, network through social media, and increase publicity. The Small Business Book Awards are produced by Small Business Trends, an award-winning online publication, which along with its sister sites, serves over 6,000,000 small business owners, stakeholders and entrepreneurs annually. Small Business Trends for the past six years has published weekend reviews of small business books, amassing nearly 500 independent reviews.
CONTACT:
Small Business Trends
admin@smallbiztrends.com
888.842.1186, ext. 701
Web: SmallBizBookAwards.com
Twitter hashtag: #BizBookAwards
Vote Now!
The judges will determine the best book based on excellence, but you have a chance to will choose for the ‘Community Choice’ designation of winners. Please vote for the book now! Thanks!
Testimonials for My Book
“Before writing a word for the web, read Scott Aughtmon’s new book. It will turbocharge your brain. Great book with great stories.”
– Al Ries, author of the best-selling book Positioning: The Battle For Your Mind (with Jack Trout) and many other books. (Positioning was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.)
I was able to get a preview copy of this book, and I loved it. This is an excellent resource for marketers or business owners that are trying to build an engaged audience over time. I love the simple use of companies employing content marketing strategies, and how any-sized business can implement simple steps to build a loyal readership.
– Joe Pulizzi the founder of ContentMarketingInstitute.com the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. He is one of the leading thought leaders behind the content marketing and social media movement.
There’s no mystery to the basic mechanics of creativity. Take one idea from one context… combine it with a different idea from another context… and poof! Presto-changeo, you’ve got a brand new idea. Creativity, accomplished. Easily said. But when it comes to actually doing the above steps in the real world, most people hit a very thick brick wall. Why? Because the *how* of creativity remains an unfathomable mystery, to most people.
And this is where Scott Aughtmon’s book really shines. He takes the wraps off the little-understood details of the process, by showing you, in simple steps anyone can understand, what to do and how to do it. He does this once… not twice… but 51 times.
That’s important, because there is an epidemic of NON-creativity in most Web and print content that’s designed to move a prospect closer to becoming a customer. To use what Scott shows you how to do, in your own content, can make a big difference in how much your customers spend and how long they stay with you.
I’m REALLY impressed by 51 Content Marketing Hacks. I will be recommending it to my private mentoring clients and even borrowing a handful of examples (with full attribution to Scott) in some of my own forthcoming books. Well worth getting, studying, using… and profiting from yourself!
Disclaimer: I received an advance review copy of this book. I was not compensated to write this review. I wrote it because I liked the book. What I wrote is pretty much the same as what I would tell anyone I know who asked me about the book.
David Garfinkel
David Grafinkel has helped people in over 100 industries make millions of dollars for their businesses with his copy, strategic marketing advice, and by teaching them how to write their own copy. (One of the prominent clients he currently works with is the copywriting team at Agora Financial.)
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.
