It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper […]
People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? […]
Did you know that I stopped posting blog posts here and have begun sharing posts ona new website of mine? It’s called Direct Response Content Marketing and it’s based on a new form of content that I’ve come up with. Check out my latest post here. Marketers: Never Overlook the Astonishing Power of Repetition The […]
If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve […]
In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you […]
Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to […]
Today, I wanted to share with you a new video that I just uploaded to my new YouTube channel that I am calling Content Creation Methods. If you’ve ever wondered how to come up with new ideas for the content you’re trying to create to use in your content marketing, then I think you’ll really like […]
Warner Bros.’ Bold Content Marketing Move It’s too late now. But if you were lucky enough to hear about it or stumble upon it, you actually experienced Warner Bros. bold content marketing move to promote The Lego Movie 2 – The Second Part. What did they do? To promote the release of The Lego Movie […]
The Little-Known Origin of “Small Business Saturday” Have you heard of “Small Business Saturday”? It’s tomorrow November 24, 2014 If you haven’t heard of it, then let me give you a short explanation… Small Business Saturday is an American shopping holiday that’s held on the Saturday after Thanksgiving. It hasn’t been around very long. […]
About a month ago I put up a post called, Content Marketing’s Secret Role in the Creation of Food Network (And the Strategy You Need If Social Media Is Failing You). In it, I revealed a little-known story that reveals how content marketing was secretly involved in the creation of Food Network. If you haven’t read […]
