Dale Carnegie’s Words of Wisdom Dale Carnegie once revealed something very powerful about human nature. He said, “People are not interested in you. They are not interested in me. They are interested in themselves – morning, noon and after dinner.” Later he said, “Why should people be interested in you unless you are first […]
My Latest Confession I have another confession. This confession reveals another fact about my past and who I am. Not only that, this confession will reveal some important lessons about content creation and content marketing that many people don’t know. I’m about to reveal what you can think of as some of the “real magic […]
The Common Content Creation Problem To create 100% original content based on an idea that no one has never heard of is pretty much impossible. As the ancient saying goes, “There is nothing new under the sun.” The point isn’t to try to rack your brain and try to come up with ideas and content […]
Sometimes having a concrete example is the best way to teach someone. That’s why today I have a simple, concrete example of content marketing for you. In a previous post I wrote called, “Nestle Toll House Cookies: Old School Content Marketing In Action”, I gave you an example of how Nestle used content marketing to sell […]
How We Usually Handle Problems Check out this great story below. It reveals the common ineffective way that most of us deal with our problems… An old farmer had a large rock in the middle of his field. Instead of getting rid of it, he plowed around that large rock for years. He did this because […]
The Universal Attraction of Halloween Halloween is coming in 29 days. It’s a day that many kids (and adults) love. And it’s not just because of the candy. It’s because of the costumes. It’s one day of the year when we all get to dress up and pretend we’re someone we’re not. (Unless you’re an […]
I don’t know why, but for some reason I loved Popeye cartoons when I was a kid. They used to play old reruns of them on the local UHF channel where I lived. (I know! With that reference I’m dating myself!) I used to love watching episode after episode each day after school. Ones like […]
I have a simple, but important, reminder for you today. But first, I have a riddle I want you to solve. Can you translate the following line? (I’ll give you a hint. You have probably said these words in another form before.) Scintillate, scintillate, globule vivific, Fain would I fathom thy nature specific. Loftily poised […]
My “secret” is that I love powerful stories. I believe they are one of the most important keys to creating powerful content. The trick is trying to learn how to tell (or create) a good story. Legendary documentary filmmaker Ken Burns reveals what makes a good story. In this short documentary film below, Ken Burns […]
Testimonials about my “21 Types of Content We Crave” webinar… “If you are involved in content creation in any way, 21 Types of Content We Crave is for you. It not only shows you what works, but why. In just a short time this webinar will help anyone learn to break through all the other noise […]
