Posts by Scott Aughtmon

3 Things You Should Check Out This Week…

3 Things You Should Check Out This Week…

  Hi everyone, Here are 3 things you should check out, if you’d like to see more of my content or learn how to create content like I do…   1. Check out my post at ContentMarketingInstitute.com. Without prospects your business has no future. Do you chase after them or know how to attract them? […]

Monsters University And A Creative Form Of Content Marketing

Monsters University And A Creative Form Of Content Marketing

  I have 3 sons, so they watch Disney Channel regularly. (And by default, so do I.) Because of this fact, I have seen the barrage of content marketing that Disney has been using to promote their latest installment of Monsters Inc. They have used everything from “behind the scenes” of Monster’s University and interviews […]

Without This All Of Your Content Marketing, Products, And Services Are Useless

Without This All Of Your Content Marketing, Products, And Services Are Useless

Stop Trying To Get Any-Old Horse To Drink I once heard a story about a young salesman who had given the very best pitch that he had to a prospect, but despite all his effort, the prospect still didn’t make a purchase. He went back to his office and told his boss that he didn’t get the […]

GEICO’s Bold Content Marketing Move: A Book From A Gecko

GEICO’s Bold Content Marketing Move: A Book From A Gecko

  Geico has never shied away from taking a risk when promoting their company. (Quick trivia question – just for fun: What does GEICO stand for? Government Employees Insurance Company. Now you can see why they use their initials! 🙂 They have been providing auto insurance since 1936.)   Their latest risk is a bold content marketing […]

He-Man’s Content Marketing Secret And 3 Lessons For Your Business

He-Man’s Content Marketing Secret And 3 Lessons For Your Business

  I recently found a new reality show that I like. It’s called Comic Book Men. Comic Book Men  is a reality television series on AMC. It’s set at Kevin Smith’s comic book shop, called Jay and Silent Bob’s Secret Stash, which is located in Red Bank, New Jersey. If you want to know what the […]

Billy Joel And The Audacious Power Of Asking

Billy Joel And The Audacious Power Of Asking

If you haven’t seen this video yet, you need to take the six minutes and nineteen seconds to do that now. Go ahead. Do it right now. I’ll wait. You see? I told you it was worth it! 🙂 What Most Of Us Are Afraid Of I didn’t want you to watch it to see […]

Game Apps For Cats And The Reason You Should Use Content Marketing

Game Apps For Cats And The Reason You Should Use Content Marketing

  I HAVEN’T FORGOTTEN YOU Sorry you haven’t heard from me recently. I have been juggling multiple projects and some paid content creation work, which didn’t leave me with very much time to create content for you. You can see some posts I wrote during this time over at Writtent.com: Preview of Facebook’s Graph Search […]

The Rare Comic Book and What Successful Businesses Know that the Rest Don’t

The Rare Comic Book and What Successful Businesses Know that the Rest Don’t

  The Rare Comic Book that Sold at a Shocking Price You need to hear this story I came across. It’s a story that will teach you the three things you must know to succeed in business. In New York in 2009, there was a Internet auction to sell a comic book. Now that wouldn’t be anything […]

Content Marketers: The True Art Of Memory Is Attention

Content Marketers: The True Art Of Memory Is Attention

                        You create content, because you want it be consumed, right? You want it to help others and to influence people, right?   Well, consider these two quotes before you sit down to create your next piece of content… “The true art of memory […]

Why You Must Choose Worthy Goals For Yourself And Your Business In 2013

Why You Must Choose Worthy Goals For Yourself And Your Business In 2013

                      I am still on vacation, but I’ve been thinking a lot about my goals for 2013 and I am sure you are too. For that reason I wanted to re-post this important post I originally posted in 2011…   Why Your Goals For 2013 […]

NEW BOOK: 51 Content Marketing Hacks

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Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On