“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Those words were said by a guy named Marshall McLuhan who was a Canadian communications theorist, Educator, Writer and Social Reformer who lived from 1911-1980. That’s right. He […]
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Content Marketing Lessons From The Cake Boss
We have basic cable and Netflix, so that means that we don’t see some series that have been out for years until they finally show up on Netflix. One of the latest “new” old shows my family has fallen in love with is TLC’s “Cake Boss.“ We love watching the adventures of Buddy Valastro and his […]
No Post Today In Honor Of Friend Who Died
My best friend’s wife (and my friend too) just passed away last night. She was too young to go and had 3 young kids. There will be no posts today. I just want to remind you…. You will only get one October 25, 2012 in your life. Don’t waste it. Don’t just focus on business […]
How Trader Joe’s Uses Content Marketing To Keep Customers Coming Back
You are about to see that Content Marketing can be much more than you have probably thought it could be. I’ll going to reveal this to you by using an interesting example: a very popular, national grocery store called “Trader Joe’s.” I don’t know if you’re fortunate enough to have a Trader Joe’s near you, but my wife […]
How George Lucas Keeps Star Wars Popular By Using Content Marketing
Do you realize that the first Star Wars movie came out in May 1977? If that doesn’t make you feel old, do you realize that the last prequel “Star Wars Episode III: Revenge of the Sith” came out in 2005? That’s seven years ago! Have you ever wondered how Star Wars continues to be popular with […]
The Difference That Makes A Difference
I haven’t posted here in 2 weeks. Sorry. I’ve just had too many things going on. I’ve been busy writing some guest posts for some other sites and locking in details on some upcoming workshops I’ll be teaching – all while juggling 3-4 other major projects. Anyway, today I just have a short post for […]
Testimonial From Former Client
This is from one of my former clients… “When you have been in business for at least 10 years sometimes you need a new perspective to reassess your assets and tap into hidden value. The time I spent with Scott was “spot-on” in helping me to see my business through his eyes, while offering diverse […]
Content Marketers: How To Exploit Patterns To Effortlessly Produce Powerful Content
Last year, my youngest son was in Kindergarten. One of the things they taught the kids was how to recognize patterns. They would have to be able recognize and name the basic types of patterns. They had to be able to notice “AB” patterns (like the one in the image above that is yellow, orange, […]
5 Content Marketing Lessons From National Cinemedia’s Pre-Movie Show “FirstLook”
I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson. How? Here is what happened. We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]
The Power Of “Content Collaboration” As A Content Marketing Tool
Two Are Better Than One I heard a story that Charles Osgood told of two ladies who lived in the same convalescent home. The ladies had each suffered a stroke which left them incapacitated in different ways. The one woman named Margaret was left with her left side restricted. The other woman Ruth was left with […]