Counterfeit $100 bill “Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.“ – Samuel Johnson (quoted in The Book of Insults by Nancy McPhee) Counterfeits In Zambia An issue of Reader’s Digest once contained this interesting story about […]
I’ve mentioned the Olympics in my last three posts, but I thought I’d continue riding along on your current train of thought and write one more post to share some things I’ve learned while watching the Olympics. 4 Ways The Olympics Can Teach You To Break Personal “Records” In Your Life And Business I’ve been […]
Ok, go back in time with me for a minute. Think back to High School. Remember how much you wanted to hang out and be around the cool people? Do you remember why? Well, obviously, because they were cool. But there was another, more self-serving, reason. You wanted to hang out with them, so […]
The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain. They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]
First, let me start with a confession: sometimes I stay up too late. I’ve always been a “night owl,” and with working from home and having a flexible schedule, I tend to have more opportunity to feed that tendency. Ok, confession over. I feel […]
I stumbled onto this story and had to share it with you, because it’s a great example of how content marketing has been used in the past to help businesses succeed. The True Origins Of German Chocolate Cake Back in 1852, an Englishman named Sam German […]
“You’re the same today as you’ll be in five years except for the people you meet and the books you read.”- Charlie “Tremendous” Jones Dr Seuss said something similar when he said… “The more you read, the more things you will know. The more that you learn, the more places you’ll go.”- Dr. Seuss, “I […]
This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
I heard a story about a farmer who had some puppies he needed to sell. He painted a sign that said “Puppies For Sale.” He took the sign and nailed it to a post on the edge of his yard. As he was pounding […]
Photo by Orange Steeler If you have been around this site for any period of time, you know I think that Walt Disney, and now the Disney Corporation, are content marketing pros. Well, today I have another content marketing lesson for you from Disney. On […]
