What you’re about to hear is some of the content creation formula that J.J. Abrams has used to create so many hit TV shows. I gleaned this formula from watching his new show “Alcatraz” on Fox. In this video, I reveal how you can use this formula as a content marketer or business owner. I […]
Want To Learn How To Create Better Content? Welcome. I have 21 years of experience in creating content on a regular basis, so I know it’s much easier for me to create content than it is for you. I realize that I know methods that you don’t. I know techniques for how to present my content that you […]
Today I sat down to a really late breakfast of “big rounds” with my 3 boys (a kind of crêpe that my wife’s family makes). I decided to ask them, “Do you know who Martin Luther King Jr. is?” Addison (5 yr old) said: “He wanted to help black people sit in the front of […]
Here is my first ever video for you. I decided to follow-through on one of my goals for this year to create more content outside of my default mode (text). This video is just 4:28 long but it reveals a very important content creation element that can make your content marketing addicting and buzzworthy. In the […]
One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone. That means it takes minimally 7 marketing touches to produce a sale. I believe this is true today more than ever. In fact, with how flooded our lives have become with marketing and advertising hitting […]
I compiled these from my old blog location and my new one: 1. Merry Christmas! (Why I Don’t Say Happy Holidays) 2. A Branding Revelation From The Movie “Braveheart” 3. Branding Revelation #2: Lessons From Looney Tunes 4. The Day I Was Kidnapped (A True Story): A Business & Life Lesson 5. Business & Branding […]
Every year, Australia hosts a 543.7-mile endurance race from Sydney all the way to Melbourne. It’s called the world’s most grueling ultra-marathons. Why is it considered the most grueling? It’s a race that takes an unbelievable 5 days to complete. It’s so hardcore that usually only world-class athletes have the guts to attempt it and they only do that after […]
It’s ok. Go ahead. Call me a “sap.” I probably deserve it. Why? Well, there is a local radio station that begins playing Christmas songs 24/7 starting on December 1st and plays them every day up until, and including, Christmas day. And the reason you might want to call me a “sap”? I really like […]
I hope I don’t get in trouble with ol’ Chris Kringle, but it’s time to reveal the secret for his incredible fame. It’s the one gift he’s been keeping to himself… 1. Determine to do something so bold and amazing that people will want to share your story (content) with everyone. (His application: Give presents […]
This is my personal pet-peeve, so feel free to disagree, but I don’t wish people “Happy Holidays!” Why? It doesn’t make any sense to me to do this. Let me give you my reasons. 1. I don’t believe that “Merry Christmas” is an offensive thing to say. Of course I know Christmas is connected to […]
