I’m sorry to leave you hanging, but I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. (I figured that with Thanksgiving and Black Friday going this week, many people won’t have time to read part three.) If you haven’t read any of the previous lessons yet, then […]
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From Never Boiling an Egg to Chef of Michelin Starred Restaurant: The Power of Content Marketing
I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. If you haven’t read any of the previous lessons yet, then check out the first two installments of the series: PART 1: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous PART 2: How to Create Content […]
The Link Between Passion and Success: The True Story of the REAL Charlie Brown
I’ll be continuing my series on about the power of serialization and suspense as a content marketing strategy. (See: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous) But in honor of the new Charlie Brown movie, The Peanuts Movie, I thought I’d share a story about the real Charlie Brown. For those of […]
How Authors Can See Consistent, Increased Sales Growth from One Book to the Next
Back in March of this year, I went to a writer’s conference. My FIRST writer’s conference. I met a lot of great people and heard a lot of great information. But my biggest revelation came when I heard two unrelated things: 1. I heard a panel of authors sharing their ups and downs of being […]
Why You Can’t Solve Your Biggest Problems or Seize Your Greatest Opportunities
A Lesson from a Smart Russian Smuggler A man named David Hunt tells a story I want to share with you today. It’s a story that reveals the problem we all have with overcoming our problems or seizing the opportunities in our lives. Listen to Hunt’s story and then I’ll explain what I mean… “Soviet leader […]
Content Inc. and the One Way to Build a Successful Business Using Content
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John Greenleaf Whittier (*If you don’t have time to read this whole post, then […]
The Powerful, Unique Way Neil Patel Uses Content Curation to Create Irresistible, Viral Blog Posts
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story. […]
Can Your Prospects “Hear” Your Content Over All the Commotion in Their Lives?
I came across a great story about Cecil B. DeMille, one of the great movie makers of the early years in Hollywood. And this story reveals a problem that all of us have. It’s the problem we have with communicating to our prospects in a way that they actually “hear” us. Listen to the story and then I’ll […]