Posts by Scott Aughtmon

The Law of the Tool: Why Some Struggle So Much with Their Content Marketing

[mashshare]  The Reason I Am So Lame at Fixing Things My dad was carpenter. He could build anything. Not only was he good at building things., but he was also good at fixing cars. These things made my dad the ultimate handyman. Well, I guess those types of things aren’t something that can be passed on from a […]

166 Year Old Bakery Reveals How to Consistently Produce Effective Content Marketing

boudin bakery fisherman's warf

The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was […]

REMEMBER: No Matter How Crazy Life Is… These Are The Good Ol’ Days!

time management

[mashshare] I hope your summer is going well so far.  Summer is in full swing at my house. And that means chaos. Why? Well, two reasons: We have 3 sons ages 9 – 14 years old Both my wife and I work from home That means there’s a lot of juggling between my wife and […]

Content Marketing Sighting: Jurassic World Wants You to Buy a Mercedes

jurassic world

  [mashshare]  I have 3 sons between the ages of 9 – 14 years old. Last year, AMC aired all of the old Jurassic Park movies and so I let them watch them. And, of course, they loved them. (Come on! Dinosaurs, guns, and killing? It’s a formula for a movie boys would love!)  When they saw that Jurassic […]

The Content Marketing Principle Top Podcaster John Lee Dumas Has Used to Achieve Success

john lee dumas podcast,

[mashshare]  The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a line in the water and we were waiting for a bite. When all of a sudden it happened. My […]

The Ignored Content Marketing Hack: Using Your “Genesis Story” to Create Raving Fans

content marketing hack: use genesis story to create raving fans

A Secret You Probably Don’t Know About Me Today I am going to finally reveal a part of my backstory that some of you have never heard before. In past posts, I have started to reveal my own “genesis story” here on my blog.   If you haven’t read them before, then you can read some of my “behind-the-scenes” personal […]

How Bobby Flay Used Content Marketing to Build His Business Empire

[mashshare] I was reading an article about Bobby Flay on Inc.com the other day and I came across an interesting comment that he made. It revealed his intentional use of content marketing to build his brand and his name. The article was called How Bobby Flay Built a Sizzling Empire and it was written by Christine Lagorio-Chafkin. The part […]

You Cannot Be Creative or See Breakthroughs If You Have the New Average Attention Span

In an article called How to Build Billionaire Habits by Nick Papple I just came across a statistic that’s crazy. Listen for yourself… “According to the National Center for Biotechnology Information, the average attention span has dropped from 12 seconds in 2000 to 8 seconds in 2013. That’s one second less than the attention span of a […]

Are You Willing to Answer This Question: Do My Prospects Really Want What I Am Selling?

marketing, you can't create desire

  In chapter 34 of my new book, 51 Content Marketing Hacks, I share something that I’ve been powerfully reminded of recently. It’s probably a rule that as content marketers, marketers, and copywriters we know deep down inside, but we consistently BREAK it anyway. Let me explain.   Without This All Of Your Content Marketing, Products, And Services Are […]

Discovery Channel’s Surviving Exodus – Content Marketing for Movie Exodus: Gods and Kings

Content Marketing on Discovery Channel On Thursday, December 4th, my family and I were flipping through the channels and we came across a show on Discovery Channel called Surviving Exodus. We began watching the show and were quickly drawn in. It was hosted by Breaking Bad star Aaron Paul and it explained the plagues sent by God […]

NEW BOOK: 51 Content Marketing Hacks

2016-SBT-Book-NOM2-square-300x50-blue

Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On