My Latest Post My latest post on LinkedIn is up. It’s called Could Building a “Content Network” Take Your Content to the Next Level?. It’s about something I believe that everyone needs to focus on in 2015, if they really want their content to reach more people this year. Click here to read it now. Update on […]
Tony Robbins Used Content Marketing to Make His Latest Book a Best Seller Tony Robbins isn’t just a great motivational speaker, author and coach. He has now stepped into the financial advice arena. In case you haven’t heard, his latest book is Money: Master the Game. I got the book a month ago and have […]
The Surprising Origin of ‘A Charlie Brown Christmas’ I love A Charlie Brown Christmas special. I love watching it every year with my 3 sons. But I just found out something about the special that I didn’t know. The most famous Christmas cartoon of all time wasn’t Charles Schulz’ idea. It was Coca-Cola’s idea. You see, […]
The Surprising Origin of the Green-Bean Casserole Thanksgiving is 17 days away. (Can you believe it?) And, besides Turkey and stuffing, one of the most common side dishes that we’ll all have is the “Green-Bean Casserole”. Have you ever wondered… How did this recipe become an American tradition? You might be surprised, but it’s because […]
I’ve loved many of the music group OK Go’s past videos (here and here), but their latest video for their song “I Won’t Let You Down” is mind blowing. Take a look for yourself… I Want One! I don’t know about you, but when I saw this video I thought, “I don’t know if this was […]
I am an idea person. Insights come to me all of the time and they can come from surprising sources. But on this particular morning that I am about to tell you about, I didn’t expect to get an important insight into the power of content marketing. I was just expecting to eat breakfast. Let me […]
My Surprising Journey into Content Marketing I can’t believe it, but it’s been 26 years since I first began experimenting with creating content to capture people’s attention. (I’ll explain more of that story in my course.) It was 15 years ago that I built a website in a small niche. (I’ll share more about this […]
A Reader’s Digest article from October 1991 told an amazing story of how one national skier, who was training for the Olympics, came up with a new racing technique. And after you read this great story, I will show you what this new racing technique and the desire to come up with new content marketing ideas […]
Hi everyone, I thought those of you who are my regular readers might want to know that my blog post “A 213 Year Old Business Reveals Two Content Marketing Secrets of Today’s Publishing Empires” was featured on ContentMarketingInstitute.com’s podcast “This Old Marketing.” You can hear the full episode here. Or you can just listen […]
The 1960s Myth of Too Much Time in the Future I heard that in the 1960s, Time magazine reported that a subcommittee of the United States Senate was assembled to discuss the topic of time management. They gathered the best experts in the field because they were concerned about the advances in technology. What were they concerned […]
