The ancient Roman lawyer, writer, scholar and great orator, Cicero, once said this about the power of words… “Nothing is so unbelievable that oratory cannot make it acceptable.” Remember that quote, because when you read the stories below you’ll learn just how true that statement is. Have you ever thought about how powerful words are? […]
Today I want to share some lessons with you about how to come up with content marketing topics. It’s a lesson from Edward Bok. Who is he? Edward Bok lived from October 9, 1863 – January 9, 1930 and he was an American editor and Pulitzer Prize-winning author. He was also editor of the Ladies’ Home […]
University Applications are Up, Acceptance is Down I happened to come across an interesting article on NYTimes.com yesterday. It explained that applications to universities have skyrocketed while acceptance into universities is dwindling. Stanford received 42,167 applications for the class of 2018 and sent 2,138 acceptance notices, for a first-year class that, ultimately, will number about […]
Today, I am going to attempt to do something very difficult. I am going to try to help two groups of people at the same time, in one post. The two groups I am trying to help are: 1. Business owners whose websites aren’t attracting any visitors 2. Bloggers whose websites attract readers, but don’t make […]
“The most pathetic person in the world is someone who has sight, but has no vision.” – Helen Keller Do You See What I See? I don’t know if many of you know this or not, but Walt Disney never lived to see EPCOT completed. A reporter once asked him when his health was beginning to fail […]
In the past, I posted about The Little-Known Content Marketing Deal That Sears Made With Extreme Makeover: Home Edition. Well, it looks like Lowes is now taking a page out of Sear’s book. NBC premiered its brand new show last Sunday called “American Dream Builders.” It seems to be “Extreme Makeover” meets “Reality Show Competition.” […]
The other day, I was watching the PBS series “American Experience” and learned something I never knew before. And this discovery reminded me of an important lesson about being “top of mind” in your business category. The show was about Butch Cassidy and the Sundance Kid. But what I learned has nothing to do […]
I have mentioned the wise marketing methods of Disney before. Now that I see of all these posts, I realized I look kind of obsessed with Disney. I am not really. It’s just that I keep being reminded that they are geniuses at content marketing and I have to write about what I notice. […]
Today I am going to share with you a story about what some have called “the worst blunder in the history of college football“. This story contains a lesson for us all about a seldom discussed topic: the dark side of goal setting. Yes, you read that right. Read on to learn more. 🙂 On […]
Today is the first FULL week of 2014. You have 360 days left in 2014 to do, be or have something different than you did, were, or had last year. Depending on how much you slept last night, you only have around 1020 minutes (or less) to make today different than yesterday. A few of […]
