One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone. That means it takes minimally 7 marketing touches to produce a sale. I believe this is true today more than ever. In fact, with how flooded our lives have become with marketing and advertising hitting […]
I compiled these from my old blog location and my new one: 1. Merry Christmas! (Why I Don’t Say Happy Holidays) 2. A Branding Revelation From The Movie “Braveheart” 3. Branding Revelation #2: Lessons From Looney Tunes 4. The Day I Was Kidnapped (A True Story): A Business & Life Lesson 5. Business & Branding […]
Every year, Australia hosts a 543.7-mile endurance race from Sydney all the way to Melbourne. It’s called the world’s most grueling ultra-marathons. Why is it considered the most grueling? It’s a race that takes an unbelievable 5 days to complete. It’s so hardcore that usually only world-class athletes have the guts to attempt it and they only do that after […]
It’s ok. Go ahead. Call me a “sap.” I probably deserve it. Why? Well, there is a local radio station that begins playing Christmas songs 24/7 starting on December 1st and plays them every day up until, and including, Christmas day. And the reason you might want to call me a “sap”? I really like […]
I hope I don’t get in trouble with ol’ Chris Kringle, but it’s time to reveal the secret for his incredible fame. It’s the one gift he’s been keeping to himself… 1. Determine to do something so bold and amazing that people will want to share your story (content) with everyone. (His application: Give presents […]
This is my personal pet-peeve, so feel free to disagree, but I don’t wish people “Happy Holidays!” Why? It doesn’t make any sense to me to do this. Let me give you my reasons. 1. I don’t believe that “Merry Christmas” is an offensive thing to say. Of course I know Christmas is connected to […]
I have a confession. I LOVE the show ”Extreme Makeover: Home Edition.” It always gets to me. I start tearing up when I just see the previews of the bus moving! 🙂 Anyway, it was a shock to me to learn the news that after 9 seasons ABC is CANCELLING the show! I hate hearing that. […]
These are the random thoughts flowing through my mind and some of the interesting things I’ve read online recently: There are some great content marketing lessons here: “Favorite Content Marketing Lesson Of 2011.” I don’t think my favorite one is particularly insightful, but some of the others are really great. One I really liked was from Joe Chernov. […]
I thought I’d continue revealing more of the REAL story of who I am. If you don’t remember why I am doing this, it’s to apply this idea that I taught you in the past… If you want a powerful brand and you want a powerful USP (unique selling proposition), you need to: Stop trying to fit in. Stop trying to copy […]
This is the first time I’ve done this on this blog. But let’s give it a try… These are the random thoughts flowing through my mind and some of the interesting things I’ve read online recently: I finally saw the movie Secretariat. LOVED it! It was such a great story. It confirms my belief that […]
