“The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office.” – Robert Frost This Is Your Brain on Stories I’ve talked before about the reason why stories are so needed and so powerful when they are used in […]
Do You Realize How Unique the $10 Bill Is? You’ve probably handled many $10 bills in your life. But I bet that you never realized just how unique the $10 bill actually is. Let me show you why it’s so unique: It is one of only two bills in circulation that features a non-president. (The other person is […]
If you’ve followed my writing for even a short period, you probably know that I am always on the search to find old and little-known content marketing examples. As I mentioned in a post I wrote for MarketingInsiderGroup.com, called Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania? I point out content marketing examples […]
“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison — “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no […]
“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if […]
If I asked you this question: Who was the first person (or people) to ever fly? What would your answer be? You’d probably answer, “The Wright brothers!” And then you’d raise your hand, waiting for me to high-five you and congratulate you on your amazing grasp of historical events. That’s why you’d be surprised if […]
There’s a new show that I’ve been surprised I really like. It’s called Fit to Fat to Fit. The premise of the show is that a trainer GAINS weight in order to then LOSE weight with a client. When the trainer takes on the lifestyle of the client, they don’t just gain weight. It changes his or her emotions and […]
I admit it. I was a big fan of the original X-Files TV show. I loved the mysterious story lines and how they had a lot of that old school “Twilight Zone” feel and subject matter. I also loved the way they had Agent Mulder and Agent Scully both represent opposite sides of the argument of […]
If you are a regular to this site, then you know that I usually show you the power of content marketing to promote great products or services. Well, today is going to be different, very different. I am going to show you that the power of content marketing is so effective that it can successfully […]
I can’t believe it’s been a year since my book came out! I want to share with you about how the book came to be and share with you a lesson I learned in the process that you can use. (I think you’ll be surprised at my old school Bing Crosby reference!) How to Create […]
