I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story. […]
I came across a great story about Cecil B. DeMille, one of the great movie makers of the early years in Hollywood. And this story reveals a problem that all of us have. It’s the problem we have with communicating to our prospects in a way that they actually “hear” us. Listen to the story and then I’ll […]
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was […]
[mashshare] I hope your summer is going well so far. Summer is in full swing at my house. And that means chaos. Why? Well, two reasons: We have 3 sons ages 9 – 14 years old Both my wife and I work from home That means there’s a lot of juggling between my wife and […]
[mashshare] I have 3 sons between the ages of 9 – 14 years old. Last year, AMC aired all of the old Jurassic Park movies and so I let them watch them. And, of course, they loved them. (Come on! Dinosaurs, guns, and killing? It’s a formula for a movie boys would love!) When they saw that Jurassic […]
[mashshare] The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a line in the water and we were waiting for a bite. When all of a sudden it happened. My […]
A Secret You Probably Don’t Know About Me Today I am going to finally reveal a part of my backstory that some of you have never heard before. In past posts, I have started to reveal my own “genesis story” here on my blog. If you haven’t read them before, then you can read some of my “behind-the-scenes” personal […]
Tony Robbins Used Content Marketing to Make His Latest Book a Best Seller Tony Robbins isn’t just a great motivational speaker, author and coach. He has now stepped into the financial advice arena. In case you haven’t heard, his latest book is Money: Master the Game. I got the book a month ago and have […]
I am an idea person. Insights come to me all of the time and they can come from surprising sources. But on this particular morning that I am about to tell you about, I didn’t expect to get an important insight into the power of content marketing. I was just expecting to eat breakfast. Let me […]
My Surprising Journey into Content Marketing I can’t believe it, but it’s been 26 years since I first began experimenting with creating content to capture people’s attention. (I’ll explain more of that story in my course.) It was 15 years ago that I built a website in a small niche. (I’ll share more about this […]
