I have 3 sons, so they watch Disney Channel regularly. (And by default, so do I.) Because of this fact, I have seen the barrage of content marketing that Disney has been using to promote their latest installment of Monsters Inc. They have used everything from “behind the scenes” of Monster’s University and interviews […]
Posts in category Content Creation Tips
Content Marketers: The True Art Of Memory Is Attention
You create content, because you want it be consumed, right? You want it to help others and to influence people, right? Well, consider these two quotes before you sit down to create your next piece of content… “The true art of memory […]
Brain Dump: Ted Dekker’s Content Marketing Lesson, Lessons From Comedians, and 21 Types Of Content Audio Version
Here are some of the thought rollings around in my head today: Ted Dekker’s Content Marketing Lesson I just came across this when a friend shared this on Facebook and I had to share it. Best-selling author Ted Dekker is giving away one of his new books on December 28, 2012. Here is his […]
Sorry! I Posted The Wrong Info Here. But My “21 Types Of Content We Crave” Webinar RECORDING Is Now Available For Purchase
Hi everyone, I accidentally posted something here that was supposed to be posted as a page, not a post. (That’s what happens when you work late into the evening to get something done!) Anyway, I wanted you all to know that the recording of my “21 Types Of Content We Crave” webinar is now […]
Content Marketers: Why Boring Isn’t Memorable And What You Must Do About It – PLUS Cyber Monday Offer
Earlier this year I read a really interesting book called, “Moonwalking with Einstein: The Art and Science of Remembering Everything”. That’s a weird title, huh? Wondering what it’s about and what it can teach you about content marketing? Check out this description of the book from the publisher: “Moonwalking with Einstein recounts Joshua Foer’s yearlong […]
Could This Be The MAIN Secret Of All Effective Content Marketing?
Zig Ziglar is famous for saying… “You will get all you want in life if you help enough other people get what they want.” Well, the more I think about it, I think that could very well be the main secret of effective content marketing. I’ll explain more what I mean in a minute. I’ll also reveal to you […]
Content Marketing And The Ever-Growing Problem Of Information Overload
“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Those words were said by a guy named Marshall McLuhan who was a Canadian communications theorist, Educator, Writer and Social Reformer who lived from 1911-1980. That’s right. He […]
How George Lucas Keeps Star Wars Popular By Using Content Marketing
Do you realize that the first Star Wars movie came out in May 1977? If that doesn’t make you feel old, do you realize that the last prequel “Star Wars Episode III: Revenge of the Sith” came out in 2005? That’s seven years ago! Have you ever wondered how Star Wars continues to be popular with […]
Content Marketers: How To Exploit Patterns To Effortlessly Produce Powerful Content
Last year, my youngest son was in Kindergarten. One of the things they taught the kids was how to recognize patterns. They would have to be able recognize and name the basic types of patterns. They had to be able to notice “AB” patterns (like the one in the image above that is yellow, orange, […]
The Power Of “Content Collaboration” As A Content Marketing Tool
Two Are Better Than One I heard a story that Charles Osgood told of two ladies who lived in the same convalescent home. The ladies had each suffered a stroke which left them incapacitated in different ways. The one woman named Margaret was left with her left side restricted. The other woman Ruth was left with […]