“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Those words were said by a guy named Marshall McLuhan who was a Canadian communications theorist, Educator, Writer and Social Reformer who lived from 1911-1980. That’s right. He […]
We have basic cable and Netflix, so that means that we don’t see some series that have been out for years until they finally show up on Netflix. One of the latest “new” old shows my family has fallen in love with is TLC’s “Cake Boss.“ We love watching the adventures of Buddy Valastro and his […]
You are about to see that Content Marketing can be much more than you have probably thought it could be. I’ll going to reveal this to you by using an interesting example: a very popular, national grocery store called “Trader Joe’s.” I don’t know if you’re fortunate enough to have a Trader Joe’s near you, but my wife […]
Do you realize that the first Star Wars movie came out in May 1977? If that doesn’t make you feel old, do you realize that the last prequel “Star Wars Episode III: Revenge of the Sith” came out in 2005? That’s seven years ago! Have you ever wondered how Star Wars continues to be popular with […]
Last year, my youngest son was in Kindergarten. One of the things they taught the kids was how to recognize patterns. They would have to be able recognize and name the basic types of patterns. They had to be able to notice “AB” patterns (like the one in the image above that is yellow, orange, […]
I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson. How? Here is what happened. We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]
Two Are Better Than One I heard a story that Charles Osgood told of two ladies who lived in the same convalescent home. The ladies had each suffered a stroke which left them incapacitated in different ways. The one woman named Margaret was left with her left side restricted. The other woman Ruth was left with […]
Counterfeit $100 bill “Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.“ – Samuel Johnson (quoted in The Book of Insults by Nancy McPhee) Counterfeits In Zambia An issue of Reader’s Digest once contained this interesting story about […]
The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain. They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]
First, let me start with a confession: sometimes I stay up too late. I’ve always been a “night owl,” and with working from home and having a flexible schedule, I tend to have more opportunity to feed that tendency. Ok, confession over. I feel […]
