I went to see the movie “Red Tails” last night. It’s the new movie from Lucas films about the Tuskegee airmen. I really liked it! But that’s not what I’m writing you about today. What I had to tell you about is what I saw while watching the trailers. It’s a new movie that’s coming out called […]
What you’re about to hear is some of the content creation formula that J.J. Abrams has used to create so many hit TV shows. I gleaned this formula from watching his new show “Alcatraz” on Fox. In this video, I reveal how you can use this formula as a content marketer or business owner. I […]
Here is my first ever video for you. I decided to follow-through on one of my goals for this year to create more content outside of my default mode (text). This video is just 4:28 long but it reveals a very important content creation element that can make your content marketing addicting and buzzworthy. In the […]
One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone. That means it takes minimally 7 marketing touches to produce a sale. I believe this is true today more than ever. In fact, with how flooded our lives have become with marketing and advertising hitting […]
It’s ok. Go ahead. Call me a “sap.” I probably deserve it. Why? Well, there is a local radio station that begins playing Christmas songs 24/7 starting on December 1st and plays them every day up until, and including, Christmas day. And the reason you might want to call me a “sap”? I really like […]
I hope I don’t get in trouble with ol’ Chris Kringle, but it’s time to reveal the secret for his incredible fame. It’s the one gift he’s been keeping to himself… 1. Determine to do something so bold and amazing that people will want to share your story (content) with everyone. (His application: Give presents […]
I have a confession. I LOVE the show ”Extreme Makeover: Home Edition.” It always gets to me. I start tearing up when I just see the previews of the bus moving! 🙂 Anyway, it was a shock to me to learn the news that after 9 seasons ABC is CANCELLING the show! I hate hearing that. […]
I wrote a guest post that seems to have really resonated with people. It was called, “The Content Strategy That Made Justin Bieber a Star.” You can see it here on: http://www.contentmarketinginstitute.com Today I want to continue talking about Disney’s creative use of content marketing to promote their “properties.” Content marketing isn’t some new method […]
Content marketing is very popular nowadays and it should be. I believe it’s one of the most powerful ways to market in our current climate. But the more I’ve thought about it the more I’ve realized there is a little-known, or discussed similarity between content marketing a successful salesletters of the past. What is similar between […]
I posted on my Google+ stream an interesting article on AdAge.com about AT&T partnering with the British TV show “Doctor Who.” What they’ve come up with is very interesting. It’s not just another “hybrid commercial” like Bing and other companies have done where the commercial promotes their product and ties in with the show. AT&T’s commercial actually adds to the […]
