If you are a regular to this site, then you know that I usually show you the power of content marketing to promote great products or services. Well, today is going to be different, very different. I am going to show you that the power of content marketing is so effective that it can successfully […]
I can’t believe it’s been a year since my book came out! I want to share with you about how the book came to be and share with you a lesson I learned in the process that you can use. (I think you’ll be surprised at my old school Bing Crosby reference!) How to Create […]
Here are our five most popular content marketing posts for 2015: 1) Popeye And The Impact That Accidental Content Marketing Had On The Spinach Industry I don’t know why, but for some reason I loved Popeye cartoons when I was a kid. They used to play old reruns of them on the local UHF channel […]
On December 8th, I finished a series on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons (i.e. content marketing lessons we can learn from Christmas). Here are the first two posts of “Christmas Content Marketing Lessons”: Christmas Content […]
Last Tuesday I finished a series on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons (i.e. content marketing lessons we can learn from Christmas). My first post in this series can be found here: Christmas Content Marketing Lessons: […]
Christmas Content Marketing Lessons #1: Christmas Songs I just finished a series on Tuesday on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons. In other words, content marketing lessons we can learn from Christmas. (By the […]
I came across a powerful story about plans (and who can afford to go without them) that I want to share with you today… It’s said that British sculptor Sir Jacob Epstein was once visited in his studio by another famous Brit, the author George Bernard Shaw. While Shaw was there, he noticed a huge block […]
I’m sorry to leave you hanging, but I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. (I figured that with Thanksgiving and Black Friday going this week, many people won’t have time to read part three.) If you haven’t read any of the previous lessons yet, then […]
I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. If you haven’t read any of the previous lessons yet, then check out the first two installments of the series: PART 1: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous PART 2: How to Create Content […]
