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Posts in category Content Marketing
How Authors Can See Consistent, Increased Sales Growth from One Book to the Next
Back in March of this year, I went to a writer’s conference. My FIRST writer’s conference. I met a lot of great people and heard a lot of great information. But my biggest revelation came when I heard two unrelated things: 1. I heard a panel of authors sharing their ups and downs of being […]
Content Inc. and the One Way to Build a Successful Business Using Content
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John Greenleaf Whittier (*If you don’t have time to read this whole post, then […]
The Powerful, Unique Way Neil Patel Uses Content Curation to Create Irresistible, Viral Blog Posts
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story. […]
Can Your Prospects “Hear” Your Content Over All the Commotion in Their Lives?
I came across a great story about Cecil B. DeMille, one of the great movie makers of the early years in Hollywood. And this story reveals a problem that all of us have. It’s the problem we have with communicating to our prospects in a way that they actually “hear” us. Listen to the story and then I’ll […]
The Law of the Tool: Why Some Struggle So Much with Their Content Marketing
[mashshare] The Reason I Am So Lame at Fixing Things My dad was carpenter. He could build anything. Not only was he good at building things., but he was also good at fixing cars. These things made my dad the ultimate handyman. Well, I guess those types of things aren’t something that can be passed on from a […]
166 Year Old Bakery Reveals How to Consistently Produce Effective Content Marketing
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was […]
REMEMBER: No Matter How Crazy Life Is… These Are The Good Ol’ Days!
[mashshare] I hope your summer is going well so far. Summer is in full swing at my house. And that means chaos. Why? Well, two reasons: We have 3 sons ages 9 – 14 years old Both my wife and I work from home That means there’s a lot of juggling between my wife and […]
Content Marketing Sighting: Jurassic World Wants You to Buy a Mercedes
[mashshare] I have 3 sons between the ages of 9 – 14 years old. Last year, AMC aired all of the old Jurassic Park movies and so I let them watch them. And, of course, they loved them. (Come on! Dinosaurs, guns, and killing? It’s a formula for a movie boys would love!) When they saw that Jurassic […]
