[mashshare] The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a line in the water and we were waiting for a bite. When all of a sudden it happened. My […]
A Secret You Probably Don’t Know About Me Today I am going to finally reveal a part of my backstory that some of you have never heard before. In past posts, I have started to reveal my own “genesis story” here on my blog. If you haven’t read them before, then you can read some of my “behind-the-scenes” personal […]
[mashshare] I was reading an article about Bobby Flay on Inc.com the other day and I came across an interesting comment that he made. It revealed his intentional use of content marketing to build his brand and his name. The article was called How Bobby Flay Built a Sizzling Empire and it was written by Christine Lagorio-Chafkin. The part […]
In an article called How to Build Billionaire Habits by Nick Papple I just came across a statistic that’s crazy. Listen for yourself… “According to the National Center for Biotechnology Information, the average attention span has dropped from 12 seconds in 2000 to 8 seconds in 2013. That’s one second less than the attention span of a […]
In chapter 34 of my new book, 51 Content Marketing Hacks, I share something that I’ve been powerfully reminded of recently. It’s probably a rule that as content marketers, marketers, and copywriters we know deep down inside, but we consistently BREAK it anyway. Let me explain. Without This All Of Your Content Marketing, Products, And Services Are […]
Content Marketing on Discovery Channel On Thursday, December 4th, my family and I were flipping through the channels and we came across a show on Discovery Channel called Surviving Exodus. We began watching the show and were quickly drawn in. It was hosted by Breaking Bad star Aaron Paul and it explained the plagues sent by God […]
My Latest Post My latest post on LinkedIn is up. It’s called Could Building a “Content Network” Take Your Content to the Next Level?. It’s about something I believe that everyone needs to focus on in 2015, if they really want their content to reach more people this year. Click here to read it now. Update on […]
Tony Robbins Used Content Marketing to Make His Latest Book a Best Seller Tony Robbins isn’t just a great motivational speaker, author and coach. He has now stepped into the financial advice arena. In case you haven’t heard, his latest book is Money: Master the Game. I got the book a month ago and have […]
The Surprising Origin of ‘A Charlie Brown Christmas’ I love A Charlie Brown Christmas special. I love watching it every year with my 3 sons. But I just found out something about the special that I didn’t know. The most famous Christmas cartoon of all time wasn’t Charles Schulz’ idea. It was Coca-Cola’s idea. You see, […]
The Surprising Origin of the Green-Bean Casserole Thanksgiving is 17 days away. (Can you believe it?) And, besides Turkey and stuffing, one of the most common side dishes that we’ll all have is the “Green-Bean Casserole”. Have you ever wondered… How did this recipe become an American tradition? You might be surprised, but it’s because […]
