I’ve loved many of the music group OK Go’s past videos (here and here), but their latest video for their song “I Won’t Let You Down” is mind blowing. Take a look for yourself… I Want One! I don’t know about you, but when I saw this video I thought, “I don’t know if this was […]
I am an idea person. Insights come to me all of the time and they can come from surprising sources. But on this particular morning that I am about to tell you about, I didn’t expect to get an important insight into the power of content marketing. I was just expecting to eat breakfast. Let me […]
My Surprising Journey into Content Marketing I can’t believe it, but it’s been 26 years since I first began experimenting with creating content to capture people’s attention. (I’ll explain more of that story in my course.) It was 15 years ago that I built a website in a small niche. (I’ll share more about this […]
A Reader’s Digest article from October 1991 told an amazing story of how one national skier, who was training for the Olympics, came up with a new racing technique. And after you read this great story, I will show you what this new racing technique and the desire to come up with new content marketing ideas […]
Hi everyone, I thought those of you who are my regular readers might want to know that my blog post “A 213 Year Old Business Reveals Two Content Marketing Secrets of Today’s Publishing Empires” was featured on ContentMarketingInstitute.com’s podcast “This Old Marketing.” You can hear the full episode here. Or you can just listen […]
The 1960s Myth of Too Much Time in the Future I heard that in the 1960s, Time magazine reported that a subcommittee of the United States Senate was assembled to discuss the topic of time management. They gathered the best experts in the field because they were concerned about the advances in technology. What were they concerned […]
The ancient Roman lawyer, writer, scholar and great orator, Cicero, once said this about the power of words… “Nothing is so unbelievable that oratory cannot make it acceptable.” Remember that quote, because when you read the stories below you’ll learn just how true that statement is. Have you ever thought about how powerful words are? […]
Today I want to share some lessons with you about how to come up with content marketing topics. It’s a lesson from Edward Bok. Who is he? Edward Bok lived from October 9, 1863 – January 9, 1930 and he was an American editor and Pulitzer Prize-winning author. He was also editor of the Ladies’ Home […]
Today, I am going to attempt to do something very difficult. I am going to try to help two groups of people at the same time, in one post. The two groups I am trying to help are: 1. Business owners whose websites aren’t attracting any visitors 2. Bloggers whose websites attract readers, but don’t make […]
In the past, I posted about The Little-Known Content Marketing Deal That Sears Made With Extreme Makeover: Home Edition. Well, it looks like Lowes is now taking a page out of Sear’s book. NBC premiered its brand new show last Sunday called “American Dream Builders.” It seems to be “Extreme Makeover” meets “Reality Show Competition.” […]
