The other day, I was watching the PBS series “American Experience” and learned something I never knew before. And this discovery reminded me of an important lesson about being “top of mind” in your business category. The show was about Butch Cassidy and the Sundance Kid. But what I learned has nothing to do […]
I have mentioned the wise marketing methods of Disney before. Now that I see of all these posts, I realized I look kind of obsessed with Disney. I am not really. It’s just that I keep being reminded that they are geniuses at content marketing and I have to write about what I notice. […]
Today I am going to share with you a story about what some have called “the worst blunder in the history of college football“. This story contains a lesson for us all about a seldom discussed topic: the dark side of goal setting. Yes, you read that right. Read on to learn more. 🙂 On […]
Today is the first FULL week of 2014. You have 360 days left in 2014 to do, be or have something different than you did, were, or had last year. Depending on how much you slept last night, you only have around 1020 minutes (or less) to make today different than yesterday. A few of […]
Dale Carnegie’s Words of Wisdom Dale Carnegie once revealed something very powerful about human nature. He said, “People are not interested in you. They are not interested in me. They are interested in themselves – morning, noon and after dinner.” Later he said, “Why should people be interested in you unless you are first […]
My Latest Confession I have another confession. This confession reveals another fact about my past and who I am. Not only that, this confession will reveal some important lessons about content creation and content marketing that many people don’t know. I’m about to reveal what you can think of as some of the “real magic […]
The Common Content Creation Problem To create 100% original content based on an idea that no one has never heard of is pretty much impossible. As the ancient saying goes, “There is nothing new under the sun.” The point isn’t to try to rack your brain and try to come up with ideas and content […]
Sometimes having a concrete example is the best way to teach someone. That’s why today I have a simple, concrete example of content marketing for you. In a previous post I wrote called, “Nestle Toll House Cookies: Old School Content Marketing In Action”, I gave you an example of how Nestle used content marketing to sell […]
How We Usually Handle Problems Check out this great story below. It reveals the common ineffective way that most of us deal with our problems… An old farmer had a large rock in the middle of his field. Instead of getting rid of it, he plowed around that large rock for years. He did this because […]
The Universal Attraction of Halloween Halloween is coming in 29 days. It’s a day that many kids (and adults) love. And it’s not just because of the candy. It’s because of the costumes. It’s one day of the year when we all get to dress up and pretend we’re someone we’re not. (Unless you’re an […]
