The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain. They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]
One of my new favorite shows is a show on “History Channel” called, “American Pickers“ I know this is a NOT a new show, but it’s new to ME! I hadn’t seen it till I “discovered” it this year on Netflix. Today I want to share with you some insights that I’ve gained from watching […]
It was the 1980’s and Pearl Fryar wasn’t aiming for anything big. He just wanted to win the “lawn of the month” award. That’s all. Why? Because when Pearl (who is African-American) moved into the mostly white neighborhood in Bishopville, South Carolina, the neighbors complained. They said they […]
In my last post, I shared with you “A Branding Revelation From The Movie Braveheart.” Today I want to share with you another branding revelation I had recently. But first, let me give you some of the backstory… I grew up loving cartoons. In fact, for a long time in my life I wanted to […]
I’ve been thinking a lot about brands and branding recently. And it has caused me to gain a whole new and deeper understanding of them. I want to share these little-known brand discoveries that I’ve made with you in this post and in a few other upcoming ones. This post will reveal the first discovery […]
