“How Your Business Can Survive And Prosper In A Recession” is a 2 volume set of ebooks containing answers to how businesses can survive and prosper in a good or bad economy. It’s gotten great reviews from many top experts.
Volume 1 is a 70 page ebook with interviews from 18 experts.
Volume 2 is a 78 page ebook with interviews from 20 experts.
In both volumes, this diverse group of experts answer these 3 questions:
1. What’s the common mistake most businesses make in a recession?
2. What are the methods you would use to survive and prosper in a recession?
3. What moneymaking opportunities do you see available for business
owners during this time?
Here are the experts you’ll learn from in both volumes…
1. Michael Gerber is the author of the best-selling “The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It” and the newly updated “E-Myth Revisited”, which was voted #1 by Inc. 500 CEOs. (Interviewed in Vol. 1)
2. Tom Hopkins is a sales legend. His material transcends a wide variety of cultures and has been translated into eleven foreign languages. He has personally trained over three million students on five continents. (Interviewed in Vol. 1)
3. Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. (Interviewed in Vol. 1)
4. Marlon Sanders has spoken at over 120, $3,000 one-day marketing workshops along with his friends Jonathan Mizel and Declan Dunn (both contributors to this ebook). His background is in direct response advertising writing. He write sales letters, ads and marketing materials that encourage people to buy things. (Interviewed in Vol. 1)
5. ??? Mystery contributor who is a best-selling author and marketing expert. (I was asked not to publicly share this person’s name.) (Interviewed in Vol. 1)
6. Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her partner and father Al Ries. They consult with many Fortune 500 companies and have given speeches in over 60 countries around the world. Laura & Al are the co-authors of four books including Business Week bestsellers The 22 Immutable Laws of Branding (1998) and The Fall of Advertising & the Rise of PR (2002). Her latest book is the The Origin of Brands (2004) which applies Darwin’s concept of divergence to branding. Laura is a top marketing thought leader and a regular media guest. She has appeared on Fox News, CNN, CNBC, ABC, CBS, PBS, Fox Business, CNN Headline and Bloomberg. She is also frequently quoted in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age and other publications. (Interviewed in Vol. 2)
7. Performance Based Results president Paul Cherry has 20 years experience in sales training, leadership development, sales coaching and leadership coaching. To date, Paul Cherry has trained and coached over 1,200 organizations in every major industry ranging from family-owned small businesses to medium-sized businesses to leading Fortune 500 companies. 84% of clients report on average a 12:1 ROI from his training programs as the emphasis is on reinforcement and accountability. He is also one of the foremost experts on sales questioning methods and techniques.
(Interviewed in Vol. 2)
8. Kevin Nunely’s business articles appear on AOL, Prodigy Internet, Home Business Magazine, and hundreds of top ezines. He writes sales copy, articles, and press releases for many top sites. (Interviewed in Vol. 1)
9. Ken Varga built, or was involved in building, 35 businesses during his career of 38 years. One of his businesses had over 450,000 customers. His book, “How To Get Customers To Call, Buy & Beg For More” is considered one of the best on acquiring and keeping customers. Ken’s passion is helping and seeing businesses grow, especially small businesses. (Interviewed in Vol. 2)
10. Steve Kaplan is a two-time New York Times, Wall Street Journal, USA Today and Business Week Best Selling author, author of the Benjamin Franklin award winner as the business book of the year, noted business owner and expert, and captivating public speaker. Steve is sought after by companies such as AT&T, Oracle, Walgreen’s and Panasonic to deliver keynote speeches and workshops.
(Interviewed in Vol. 2)
11. David Garfinkel is frequently sought out by the media for his expertise on marketing, and has been featured in The Wall Street Journal, USA Today, Fast Company, Home Office Computing and dozens of other newspapers, magazines and trade journals throughout the U.S. (Interviewed in Vol. 1)
12. Jonathan Mizel is an internet marketing pioneer and popular seminar speaker. Since 1993, Jonathan has had thousands of successful business owners turn to him for his ideas and advice. (Interviewed in Vol. 1)
13. Declan Dunn is an internet consultant, sales trainer, online designer and web publisher. He’s the author of “Winning the Affiliate Game” and “The Complete, Insider’s Guide To Affiliate and Associate Programs”. (Interviewed in Vol. 1)
14. Robin J. Elliott has worked with literally thousands of businesses, in Africa, Canada and the United States since 1987 and has trained and spoken to thousands in his seminars. He has appeared on national television, radio, and newspapers, and conducts his business on an international level. Mr. Elliott’s passion and specialty is helping people to start and grow their own businesses using joint ventures. (Interviewed in Vol. 2)
15. Jan Wallen is a LinkedIn consultant and trainer for executives, professionals and business owners, and author of “LinkedIn Works! – Find Clients, Jobs, Talent and Answers”. Jan is in demand for her hands-on, energetic and interactive style that gives her clients and audiences real-time results. Jan has trained hundreds of executives, consultants, managers and business owners, managed a national selling skills program for partners and sr. consultants at PricewaterhouseCoopers, and implemented a CRM system for a sales force there. Jan’s forte: Creating compelling conversations and strategies for you to use with your clients – especially in challenging sales situations. So it’s a No-Brainer for your clients to work with you – now. Call her when you want to know exactly what to say. (Interviewed in Vol. 2)
Not pictured 16. Markus Allen used to be the publisher of “The $10,000 Marketing Tip of the Day” which was a daily e-mail newsletter offering tips, ideas, and strategies guaranteed to generate $10,000 in new business in 7 weeks (or less). (Interviewed in Vol. 1)
17. Alex Madossian has helped clients to generate over $183 million in sales from TV spots, infomercials, QVC and Home Shopping Network, national retail catalogs, space ads in Parade Magazine and USA Weekend, direct mail, Web marketing, and postcard mailings. (Interviewed in Vol. 1)
18. Paul McCord is the author of the Amazon and Barnes and Noble best-selling book on referral selling, “Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals”, which is quickly becoming recognized as the authoritative work on referral selling. Paul is an internationally recognized thought leader in the areas of prospecting, referral selling and personal marketing. (Interviewed in Vol. 2)
19. Debbie Weil is a corporate & CEO blogging and social media consultant, sought-after speaker and author of “The Corporate Blogging Book” (Portfolio). She writes BlogWriteForCEOs, a Technorati Top 15,000 blog (out of over 100 million blogs) considered one of the most influential about business blogging. Her clients range from Global 100 and Fortune 500 companies to professional associations and small businesses. (Interviewed in Vol. 2)
20. André Taylor is a popular author, speaker, and consultant helping individuals and organizations lead and win. Clients for his leadership development work include individuals, well-known personalities, professionals, and many of the world’s most recognizable organizations seeking even greater success. He’s the author of the book, “You Can Still Win!” and a collection of audio and video programs. (Interviewed in Vol. 2)
21. Tim Knox is a sought-after speaker, syndicated business columnist, contributing business writer for Entrepreneur.com, and self-professed Mama’s Boy. Tim’s unique perspective is enjoyed by thousands who listen to his radio show, read his columns, and hear him speak every year. Tim has been interviewed by Fox News, NY Post, ABC News, and many other media outlets on the topics of entrepreneurship, small business, and e-business.
22. John Carlton slyly refers to himself as “the most ripped-off copywriter on the Web”, and almost no one on the inside of the online entrepreneurial world disagrees. His sales copy has been stalked for decades by many of the best marketers both online and offline… and they freely admit using John’s ads as templates for their own breakthrough pitches. Marketers model John’s stuff because it works. As a freelance copywriter, John has remained one of a handful at the top of the game for his entire career — commanding fees that cause unprepared clients to choke, sought after by the largest mailers in the world, and consistently writing pitches that sell like crazy. (Interviewed in Vol. 2)
23. Jimmy and Travis are the nation’s leading experts on attracting customers and specialize in helping business owners, executives and sales professionals with an entrepreneurial spirit double their customer base and become a recognized leader in their industry in 12 months or less. They believe that every business should be ESP-Enjoyable, Simple and Prosperous. Vee and Miller are the co-authors of “Gravitational Marketing: The Science of Attracting Customers” (Wiley). (Interviewed in Vol. 2)
24. Ted Nicholas has a a proven track record. He has opened, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. He is considered by many to be a living legend in information marketing! (Interviewed in Vol. 1)
25. Mitch Axelrod is the founder of Axelrod & Associates, a West Orange, New Jersey sales and marketing consulting firm, and Axelrod Learning, a publisher of entrepreneurial and life skills training, workshops and materials. (Interviewed in Vol. 1)
26. Tim Berry has been involved with startups for more than 20 years. He’s president and founder of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. He built Palo Alto Software from zero to 40 employees and 70% market share without outside investment. He teaches starting a business at the University of Oregon. He wrote “Hurdle: the Book on Business Planning” and other books on planning. He is a consultant who worked with Apple Computer steadily for 14 years of repeat business. He also has a Stanford MBA degree. (Interviewed in Vol. 2)
27. Ron Finklestein is President of AKRIS, INC, is a small business success expert, business coach, consultant, speaker, author, and trainer.He has published three books, “49 Marketing Secrets (THAT WORK) to Grow Sales”, “Celebrating Success! Fourteen Ways to a Successful Company” and “The Platinum Rule to Small Business Mastery”. Ron’s client have increase sales 35% year over year, experienced 150% return on investment, opened new markets and created new products that have transformed companies. (Interviewed in Vol. 2)
28. Melvin Powers has made millions of dollars by selling books by mail. He is now a renowned expert in mail-order sales. The book he wrote and published, “How to Get Rich in Mail Order”, is the all-time bestseller on the subject and is considered the bible of the mail-order industry. (Interviewed in Vol. 1)
29. Dave Anderson is president of LearnToLead, an international sales and leadership training organization. He is the author of nine books, including the TKO Business Series. Dave gives 100+ leadership speeches and seminars annually and has spoken in 13 countries. He is a columnist for two national magazines and a frequent panelist on MSNBC’s Your Business. (Interviewed in Vol. 2)
30. Ron McDaniel is a national speaker and author of Buzzoodle Buzz Marketing. He helps organizations create more buzz and word of mouth with new media and employee evangelism. (Interviewed in Vol. 2)
31. Yanik Silver is a “results-only” direct response copywriter and marketing consultant whose specialty is creating powerful tools and resources for entrepreneurs to enhance their businesses. (Interviewed in Vol. 1)
32. Robert Allen is the author of two of the largest selling financial books in history; both #1 New York Times best sellers — read by millions of people in the past 20 years. (Interviewed in Vol. 1)
33. Jeb Blount is the CEO of SalesGravy.com, the largest online community of B2B Sales Professionals on the internet. He is the author of the bestseller Power Principles, hosts the #1 ranked sales podcast in the world, and is an inspirational speaker known for his ability to move his audiences to action.With over 20 years of experience in Fortune 500 sales and marketing, he has extensive experience turning around and righting troubled organizations. He has a passion for growing people and the unique ability to see potential in everyone. Over the span of his career he has coached, trained, and developed hundreds of Sales Professionals, managers and leaders. (Interviewed in Vol. 2)
34. Jacques Werth is coauthor of the perennial best selling book “High Probability Selling (HPS),” and developer of the sales process of the same name.The HPS process enables salespeople to spend their time with high probability prospects and to do business on the basis of mutual trust and respect. Werth has written over sixty published sales articles. He is president of High Probability Selling, Inc., headquartered in Media, PA with offices in Osaka, Japan and Munich, Germany. The company, founded in 1989, specializes in sales consulting and sales training, which features Sales Process Improvement. His company has trained thousands of salespeople, sales managers, consultants, and business owners, in over seventy different industries. (Interviewed in Vol. 2)
35. Over the past 30 years, J.F. (Jim) Straw has written well over 300 books, booklets, manuals, reports, courses and articles about doing business all based on his own personal, hands-on experience. His writings are “specific” methods, techniques and approaches to doing business that anyone can use to start or expand their business. (Interviewed in Vol. 1)
36. Terry Dean went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. He is dedicated to coaching entrepreneurs on how to earn more, work less, and enjoy life without compromising your values. (Interviewed in Vol. 1)
37. Dennis is the founder and CEO of Executive Business Advisers, a management consulting firm specializing in sales and profit improvement. Dennis is a successful entrepreneur, management consultant and business leader. Dennis is a highly sought after keynote and seminar speaker on sales, leadership and business best practices. Dennis is an international author, publishing over 70 articles on sales, leadership, project management and IT management topics. He is the publisher of The Executive Adviser. (Interviewed in Vol. 2)
38. Tom and Michael lead Ziglar, Inc – founded by Zig Ziglar.
Ziglar, Inc. is a world renowned performance enhancement company serving myriad disciplines guided by the belief that you build better companies by building better people. (Interviewed in Vol. 2)
INTRODUCTION BY: Chris Widener is the author of ten books including “The Art of Influence” and “The Angel Inside”, a NY Times and Wall Street Journal bestseller. He has also written over 450 articles and has produced over 80 audio programs on personal and professional development. He has spoken on leadership and motivation to groups at some of America’s greatest organizations including GE, Cisco Systems, Microsoft and the Harvard Business School. (Interviewed in Vol. 2)
Read more about these ebooks or purchase both volumes 1 & 2 today for one price of only $97
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