I’ll be continuing my series on about the power of serialization and suspense as a content marketing strategy. (See: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous) But in honor of the new Charlie Brown movie, The Peanuts Movie, I thought I’d share a story about the real Charlie Brown. For those of […]
[mashshare] I have 3 sons between the ages of 9 – 14 years old. Last year, AMC aired all of the old Jurassic Park movies and so I let them watch them. And, of course, they loved them. (Come on! Dinosaurs, guns, and killing? It’s a formula for a movie boys would love!) When they saw that Jurassic […]
[mashshare] I was reading an article about Bobby Flay on Inc.com the other day and I came across an interesting comment that he made. It revealed his intentional use of content marketing to build his brand and his name. The article was called How Bobby Flay Built a Sizzling Empire and it was written by Christine Lagorio-Chafkin. The part […]
“Before writing a word for the web, read Scott Aughtmon’s new book. It will turbocharge your brain. Great book with great stories.” – Al Ries, author of the classic, best-selling book Positioning: The Battle For Your Mind and many other books. (Positioning was voted by AdAge as one of the 75 most important advertising ideas of the past […]
Today I want to share some lessons with you about how to come up with content marketing topics. It’s a lesson from Edward Bok. Who is he? Edward Bok lived from October 9, 1863 – January 9, 1930 and he was an American editor and Pulitzer Prize-winning author. He was also editor of the Ladies’ Home […]
“The most pathetic person in the world is someone who has sight, but has no vision.” – Helen Keller Do You See What I See? I don’t know if many of you know this or not, but Walt Disney never lived to see EPCOT completed. A reporter once asked him when his health was beginning to fail […]
I don’t know why, but for some reason I loved Popeye cartoons when I was a kid. They used to play old reruns of them on the local UHF channel where I lived. (I know! With that reference I’m dating myself!) I used to love watching episode after episode each day after school. Ones like […]
I have 3 sons, so they watch Disney Channel regularly. (And by default, so do I.) Because of this fact, I have seen the barrage of content marketing that Disney has been using to promote their latest installment of Monsters Inc. They have used everything from “behind the scenes” of Monster’s University and interviews […]
Thank you all who have visited this site this year. Thanks to all of you who have signed up for email reminders. (You can do the same thing over there ==> on the right side bar…hint-hint, wink, wink.) And now, without further ado…. Here are RecessionSolution.com’s “Top 20 Posts For 2012“: 20. Content Marketing Lessons From […]
I am sure you heard the news: that Disney bought Lucasfilms for $4 billion dollars back in October 2012. Well, I was watching one of my family’s favorite shows last night: Extreme Makeover: Home Edition – Holiday Special. Ty and the team went to Texas to help a family called the Zdroj family. They […]
