It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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I posted on my Google+ stream an interesting article on AdAge.com about AT&T partnering with the British TV show “Doctor Who.” What they’ve come up with is very interesting. It’s not just another “hybrid commercial” like Bing and other companies have done where the commercial promotes their product and ties in with the show. AT&T’s commercial actually adds to the […]
Do You Know The Common Mistake Most Business Owners Make In A Recession? I do. And I want to share with you what it is. How do I know? First, let me tell you about how you can learn this answer and more. You see, I was interviewed on a nationally syndicated show for “Start […]
Here are a random assortment of tips and methods that I’ve posted on Google Plus – ABOUT Google Plus… “The Google+ Dilemma Or The Social Platform Temptation“ I think the temptation for people without a platform (aka audience or following) is to try and copy those on here who do have a platform…. (Read more at […]
http://www.flickr.com/photos/jamespaullong/1102575752/ Photo by ricoeurian In a book I recently read called, “Unthinking: The surprising forces behind what we buy” the internationally acclaimed marketer Harry Beckwith shares a story about what I’d call “negative familiarity” that business owners need to take to heart. He says… “One evening on Friday, January 26, 1968, Jeff Greendorfer and his college roommate arrived […]
We know that happy customers will stay with our business longer. We know that happy customers will purchase more and more often. We know that happy customers will use WOM (word of mouth) to tell their friends about us. But the BIG question is this: How do we really make our customers happy? Here is […]
It was the 1980’s and Pearl Fryar wasn’t aiming for anything big. He just wanted to win the “lawn of the month” award. That’s all. Why? Because when Pearl (who is African-American) moved into the mostly white neighborhood in Bishopville, South Carolina, the neighbors complained. They said they […]
In my last post, I shared with you “A Branding Revelation From The Movie Braveheart.” Today I want to share with you another branding revelation I had recently. But first, let me give you some of the backstory… I grew up loving cartoons. In fact, for a long time in my life I wanted to […]
I’ve been thinking a lot about brands and branding recently. And it has caused me to gain a whole new and deeper understanding of them. I want to share these little-known brand discoveries that I’ve made with you in this post and in a few other upcoming ones. This post will reveal the first discovery […]
You’re going to read a lot of articles and blog posts about achieving more in 2011. Many of them will have all sorts of advice and tips for reaching your goals in 2011.
I’ve read a lot of these types of articles and reaching your new years resolutions and goals for 2011 come down to these simple steps:
I’ve seen a couple people post a message that basically says, “Copy this is you’re reading my status updates, so I can see who’s really paying attention to me.”
I’ve also seen people disturbed that more people don’t respond to their updates.
I thought I’d post this note to clarify some things.
First, here is the little-known Facebook NewsFeed fact:
No one sees everyone of their friends updates. Facebook has a algorithm that decides what ones to show – especially for people who have hundreds of friends.
Shocked?
You shouldn’t be. It makes sense.
In an article called, “EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick” http://techcrunch.com/2010/04/22/facebook-edgerank/
It says, “You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed.”
