I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson. How? Here is what happened. We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]
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Lessons From The Olympics: 4 Ways To Break Personal “Records” In Your Life And Business
I’ve mentioned the Olympics in my last three posts, but I thought I’d continue riding along on your current train of thought and write one more post to share some things I’ve learned while watching the Olympics. 4 Ways The Olympics Can Teach You To Break Personal “Records” In Your Life And Business I’ve been […]
Is NBC Using “Ninja” Content Marketing To Promote The Olympics?
First, let me start with a confession: sometimes I stay up too late. I’ve always been a “night owl,” and with working from home and having a flexible schedule, I tend to have more opportunity to feed that tendency. Ok, confession over. I feel […]
Content Marketing And A New Purpose For Books
“You’re the same today as you’ll be in five years except for the people you meet and the books you read.”- Charlie “Tremendous” Jones Dr Seuss said something similar when he said… “The more you read, the more things you will know. The more that you learn, the more places you’ll go.”- Dr. Seuss, “I […]
What An Academy Award Winning Short Film Can Teach You About Content Creation And Content Marketing
Hey everyone. I’m alive. Sorry you haven’t seen a post from me recently. I had a workshop on “Social Media 101” that I was preparing for a local veterans hospital. (And it wasn’t just your average “Social Media 101” type of content. I shared deeper concepts such as how social media allows us to tap […]
Podcast: How To Use Content Marketing To Apply The “7 Marketing Touches” Principle
One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone. That means it takes minimally 7 marketing touches to produce a sale. I believe this is true today more than ever. In fact, with how flooded our lives have become with marketing and advertising hitting […]
My Top 10 Posts For 2011
I compiled these from my old blog location and my new one: 1. Merry Christmas! (Why I Don’t Say Happy Holidays) 2. A Branding Revelation From The Movie “Braveheart” 3. Branding Revelation #2: Lessons From Looney Tunes 4. The Day I Was Kidnapped (A True Story): A Business & Life Lesson 5. Business & Branding […]
The Little-Known Content Marketing Deal That Sears Made With Extreme Makeover: Home Edition
I have a confession. I LOVE the show ”Extreme Makeover: Home Edition.” It always gets to me. I start tearing up when I just see the previews of the bus moving! 🙂 Anyway, it was a shock to me to learn the news that after 9 seasons ABC is CANCELLING the show! I hate hearing that. […]
Wednesday 11/30/11 Mind Dump…
This is the first time I’ve done this on this blog. But let’s give it a try… These are the random thoughts flowing through my mind and some of the interesting things I’ve read online recently: I finally saw the movie Secretariat. LOVED it! It was such a great story. It confirms my belief that […]
Some Of The Greatest Things In History Were Accomplished Because Of This…
Some of the greatest things that have ever been achieved throughout history were accomplished not because of intelligence, or power, but because of passion. They were achieved by people that were so passionate about what they were doing that they saw no other option but to accomplish their goal What do you think made Thomas […]