The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain. They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]
I stumbled onto this story and had to share it with you, because it’s a great example of how content marketing has been used in the past to help businesses succeed. The True Origins Of German Chocolate Cake Back in 1852, an Englishman named Sam German […]
“You’re the same today as you’ll be in five years except for the people you meet and the books you read.”- Charlie “Tremendous” Jones Dr Seuss said something similar when he said… “The more you read, the more things you will know. The more that you learn, the more places you’ll go.”- Dr. Seuss, “I […]
This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
I heard a story about a farmer who had some puppies he needed to sell. He painted a sign that said “Puppies For Sale.” He took the sign and nailed it to a post on the edge of his yard. As he was pounding […]
Photo by Orange Steeler If you have been around this site for any period of time, you know I think that Walt Disney, and now the Disney Corporation, are content marketing pros. Well, today I have another content marketing lesson for you from Disney. On […]
You’re about to learn a lesson in a relatively new form of marketing from an uncoventional source: a missionary. Follow along and it’ll all make sense in a second… 🙂 In a seminary missions class, Herbert Jackson told how, as a new missionary, he was assigned a car that would not start without a push. […]
