Father Christmas and the Little-Known Story That Prepared Tolkien to Write the Hobbit The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also set a new December record. If you read my post over at ContentMarketing Institute.com, then you know some of the origins of J.R.R. Tolkien’s […]
I stumbled onto this story and had to share it with you, because it’s a great example of how content marketing has been used in the past to help businesses succeed. The True Origins Of German Chocolate Cake Back in 1852, an Englishman named Sam German […]
This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
I heard a story about a farmer who had some puppies he needed to sell. He painted a sign that said “Puppies For Sale.” He took the sign and nailed it to a post on the edge of his yard. As he was pounding […]
Photo by Orange Steeler If you have been around this site for any period of time, you know I think that Walt Disney, and now the Disney Corporation, are content marketing pros. Well, today I have another content marketing lesson for you from Disney. On […]
You’re about to learn a lesson in a relatively new form of marketing from an uncoventional source: a missionary. Follow along and it’ll all make sense in a second… 🙂 In a seminary missions class, Herbert Jackson told how, as a new missionary, he was assigned a car that would not start without a push. […]
