Ok, go back in time with me for a minute. Think back to High School. Remember how much you wanted to hang out and be around the cool people? Do you remember why? Well, obviously, because they were cool. But there was another, more self-serving, reason. You wanted to hang out with them, so […]
The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain. They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]
This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
