What You Can Learn From the Way Josiah Wedgwood Made His Pottery World-Famous Josiah Wedgwood is considered by many to be THE person behind the industrialization of the manufacturing of pottery. It is said that he used the scientific advances of his day to create a superior type of pottery. The unique glazes that he came up […]
I came across an amazing story the other day that made me smile. And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers […]
Testimonials about my “21 Types of Content We Crave” webinar… “If you are involved in content creation in any way, 21 Types of Content We Crave is for you. It not only shows you what works, but why. In just a short time this webinar will help anyone learn to break through all the other noise […]
I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson. How? Here is what happened. We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]
Counterfeit $100 bill “Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.“ – Samuel Johnson (quoted in The Book of Insults by Nancy McPhee) Counterfeits In Zambia An issue of Reader’s Digest once contained this interesting story about […]
The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain. They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]
This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
