I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901”.
The article reveals that, “Officials say invitations are being offered to 100 people on a waiting list for the secret Disneyland hideaway, and a new California Adventure facility. Price tag: $25,000 plus annual dues of $10,000.”
This is a perfect example of what I wrote about in my last post “Shhh… One Of The Most Powerful Forms Of Content Marketing.”
- Would there be ANY way they could charge this much if it was accessible to everyone? No.
- Would there be this much of a demand? No.
- Would there be as much of a buzz? No.
Exclusivity and secrecy create value and enhance your actual product or service and they also boost your content marketing.
Disney is smart enough to harness this power. We need to be just as wise.
Photo by Taylor.McBride™
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave.
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.