I have mentioned the wise marketing methods of Disney before. Now that I see of all these posts, I realized I look kind of obsessed with Disney. I am not really. It’s just that I keep being reminded that they are geniuses at content marketing and I have to write about what I notice. […]
Photo by Orange Steeler If you have been around this site for any period of time, you know I think that Walt Disney, and now the Disney Corporation, are content marketing pros. Well, today I have another content marketing lesson for you from Disney. On […]
I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901”. The article reveals that, “Officials say invitations are being offered to 100 people on a waiting list for the secret Disneyland hideaway, and a new California […]
I wrote a guest post that seems to have really resonated with people. It was called, “The Content Strategy That Made Justin Bieber a Star.” You can see it here on: http://www.contentmarketinginstitute.com Today I want to continue talking about Disney’s creative use of content marketing to promote their “properties.” Content marketing isn’t some new method […]
Warner Bros.’ Bold Content Marketing Move It’s too late now. But if you were lucky enough to hear about it or stumble upon it, you actually experienced Warner Bros. bold content marketing move to promote The Lego Movie 2 – The Second Part. What did they do? To promote the release of The Lego Movie […]
Food Network’s Little-Known Content Marketing Origin You are about to hear a little-known story that reveals how content marketing was secretly involved in the creation of Food Network. It’s a really intriguing story that involves a powerful Hollywood agent and one of the co-creators of cable TV’s 24-hour news industry. It’s a story that will reveal […]
In honor of 4th of July, for the next 48 hours I want to offer you a special deal – 50% off four of my products. (NOTE: These special offers end at 8:00 pm PST on Wednesday, July 5th. | Some of these links will take you to other of my websites. | All […]
If you’ve followed my writing for even a short period, you probably know that I am always on the search to find old and little-known content marketing examples. As I mentioned in a post I wrote for MarketingInsiderGroup.com, called Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania? I point out content marketing examples […]
There’s a new show that I’ve been surprised I really like. It’s called Fit to Fat to Fit. The premise of the show is that a trainer GAINS weight in order to then LOSE weight with a client. When the trainer takes on the lifestyle of the client, they don’t just gain weight. It changes his or her emotions and […]
I can’t believe it’s been a year since my book came out! I want to share with you about how the book came to be and share with you a lesson I learned in the process that you can use. (I think you’ll be surprised at my old school Bing Crosby reference!) How to Create […]
