Just wanted to tell you a quick story that should inspire you to use content marketing to sell your product… Do you know how Chocolate-Chip cookies were invented? According to Nestle, Mrs. Wakefield (owner of the Toll House Inn) was making chocolate cookies one day, but ran out of […]
My oldest son Jack (who is about to be 11 yrs old) saw a new phonebook on our door step and brought it in. He asked me why they gave us a new one. I told him they had some new stuff in it and that’s why they sent us a new one. I then […]
Many of us work hard on presenting quality content through writing and/or speaking. We work hard to make what we communicate as powerful and relevant as we can. And we should. But most of us never think of the almost invisible impact that anticipation and expectation has on the content we present. Watch the video to learn more… OR read the rest of this post below… Let me give […]
Hey everyone. I’m alive. Sorry you haven’t seen a post from me recently. I had a workshop on “Social Media 101” that I was preparing for a local veterans hospital. (And it wasn’t just your average “Social Media 101” type of content. I shared deeper concepts such as how social media allows us to tap […]
Today, I want share some of the lessons that came to me from watching the Grammys last night. These are lessons that content marketers and business owners can use to improve their content and their ability to engage their audience. You’ll learn 3 things that singers understand about content that can help you use to boost […]
I recently watched one of my sons play a losing game of “Capture The Flag” with his friends. I offered advice, but they just wanted to try harder. And so they did. And continued losing. I offered advice and again they refused it. They continued trying harder and losing. Finally they said, “Ok what […]
Content marketing is a very effective way to harness the power of “know, like, trust.” Without this power you will have little chance of succeeding in business nowadays. Have you ever wondered why? The short story you’re about to hear will reveal why. The following tale took place a long time ago in a small […]
Do you feel like you’re treading water, but not getting anywhere in reaching your goals for 2012? If so, I think you’ll like what I have in store for you today. In this video you’re about to see I will share with you a duel lesson: what you need to see to achieve your goal(s) […]
You might not realize this, but… George Washington Carver was not just an amazing inventor. He was a content marketer. What am I talking about? I discovered that he used “content marketing” (what I’d also call “educational marketing”) to help revive the south. How did he do this? He started a “School on Wheels,” […]
I went to see the movie “Red Tails” last night. It’s the new movie from Lucas films about the Tuskegee airmen. I really liked it! But that’s not what I’m writing you about today. What I had to tell you about is what I saw while watching the trailers. It’s a new movie that’s coming out called […]
