Content marketing is very popular nowadays and it should be. I believe it’s one of the most powerful ways to market in our current climate. But the more I’ve thought about it the more I’ve realized there is a little-known, or discussed similarity between content marketing a successful salesletters of the past. What is similar between […]
I want to continue today with this “Change” theme that I started in my last post called, “How Badly Do You Want To Change Your Business Or Life?” Today I want to talk about the NEXT step. Let me start by telling you a story… The Whole World Stinks: A College Prank I heard of […]
Whether it’s in business or in life, change is an essential element for success or simply for moving forward. You know what’s sad in life? People who live their whole lives dealing with the same problems; people who live their lives and never seem to be able to improve who they are. These people come […]
When I woke up that morning to get ready to go to school it felt like just another day in the 4th grade. Little did I know, it was going to be the day I would be kidnapped. It was a spring morning in the late 70’s in Belmont, CA. My sister and I, […]
One of my new favorite shows is a show on “History Channel” called, “American Pickers“ I know this is a NOT a new show, but it’s new to ME! I hadn’t seen it till I “discovered” it this year on Netflix. Today I want to share with you some insights that I’ve gained from watching […]
I posted on my Google+ stream an interesting article on AdAge.com about AT&T partnering with the British TV show “Doctor Who.” What they’ve come up with is very interesting. It’s not just another “hybrid commercial” like Bing and other companies have done where the commercial promotes their product and ties in with the show. AT&T’s commercial actually adds to the […]
Do You Know The Common Mistake Most Business Owners Make In A Recession? I do. And I want to share with you what it is. How do I know? First, let me tell you about how you can learn this answer and more. You see, I was interviewed on a nationally syndicated show for “Start […]
Here are a random assortment of tips and methods that I’ve posted on Google Plus – ABOUT Google Plus… “The Google+ Dilemma Or The Social Platform Temptation“ I think the temptation for people without a platform (aka audience or following) is to try and copy those on here who do have a platform…. (Read more at […]
http://www.flickr.com/photos/jamespaullong/1102575752/ Photo by ricoeurian In a book I recently read called, “Unthinking: The surprising forces behind what we buy” the internationally acclaimed marketer Harry Beckwith shares a story about what I’d call “negative familiarity” that business owners need to take to heart. He says… “One evening on Friday, January 26, 1968, Jeff Greendorfer and his college roommate arrived […]
We know that happy customers will stay with our business longer. We know that happy customers will purchase more and more often. We know that happy customers will use WOM (word of mouth) to tell their friends about us. But the BIG question is this: How do we really make our customers happy? Here is […]
