Here are our five most popular content marketing posts for 2015: 1) Popeye And The Impact That Accidental Content Marketing Had On The Spinach Industry I don’t know why, but for some reason I loved Popeye cartoons when I was a kid. They used to play old reruns of them on the local UHF channel […]
Posts in category Content Creation Tips
The Lesson George Bernard Shaw Learned About Planning and Your Content Marketing Solution for 2016
I came across a powerful story about plans (and who can afford to go without them) that I want to share with you today… It’s said that British sculptor Sir Jacob Epstein was once visited in his studio by another famous Brit, the author George Bernard Shaw. While Shaw was there, he noticed a huge block […]
Did You Know “Small Business Saturday” Is Content Marketing for American Express?
I’m sorry to leave you hanging, but I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. (I figured that with Thanksgiving and Black Friday going this week, many people won’t have time to read part three.) If you haven’t read any of the previous lessons yet, then […]
From Never Boiling an Egg to Chef of Michelin Starred Restaurant: The Power of Content Marketing
I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. If you haven’t read any of the previous lessons yet, then check out the first two installments of the series: PART 1: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous PART 2: How to Create Content […]