A Reader’s Digest article from October 1991 told an amazing story of how one national skier, who was training for the Olympics, came up with a new racing technique. And after you read this great story, I will show you what this new racing technique and the desire to come up with new content marketing ideas […]
The ancient Roman lawyer, writer, scholar and great orator, Cicero, once said this about the power of words… “Nothing is so unbelievable that oratory cannot make it acceptable.” Remember that quote, because when you read the stories below you’ll learn just how true that statement is. Have you ever thought about how powerful words are? […]
Today I want to share some lessons with you about how to come up with content marketing topics. It’s a lesson from Edward Bok. Who is he? Edward Bok lived from October 9, 1863 – January 9, 1930 and he was an American editor and Pulitzer Prize-winning author. He was also editor of the Ladies’ Home […]
I have mentioned the wise marketing methods of Disney before. Now that I see of all these posts, I realized I look kind of obsessed with Disney. I am not really. It’s just that I keep being reminded that they are geniuses at content marketing and I have to write about what I notice. […]
Dale Carnegie’s Words of Wisdom Dale Carnegie once revealed something very powerful about human nature. He said, “People are not interested in you. They are not interested in me. They are interested in themselves – morning, noon and after dinner.” Later he said, “Why should people be interested in you unless you are first […]
My Latest Confession I have another confession. This confession reveals another fact about my past and who I am. Not only that, this confession will reveal some important lessons about content creation and content marketing that many people don’t know. I’m about to reveal what you can think of as some of the “real magic […]
The Common Content Creation Problem To create 100% original content based on an idea that no one has never heard of is pretty much impossible. As the ancient saying goes, “There is nothing new under the sun.” The point isn’t to try to rack your brain and try to come up with ideas and content […]
The Universal Attraction of Halloween Halloween is coming in 29 days. It’s a day that many kids (and adults) love. And it’s not just because of the candy. It’s because of the costumes. It’s one day of the year when we all get to dress up and pretend we’re someone we’re not. (Unless you’re an […]
I have a simple, but important, reminder for you today. But first, I have a riddle I want you to solve. Can you translate the following line? (I’ll give you a hint. You have probably said these words in another form before.) Scintillate, scintillate, globule vivific, Fain would I fathom thy nature specific. Loftily poised […]
My “secret” is that I love powerful stories. I believe they are one of the most important keys to creating powerful content. The trick is trying to learn how to tell (or create) a good story. Legendary documentary filmmaker Ken Burns reveals what makes a good story. In this short documentary film below, Ken Burns […]
