This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
I heard a story about a farmer who had some puppies he needed to sell. He painted a sign that said “Puppies For Sale.” He took the sign and nailed it to a post on the edge of his yard. As he was pounding […]
Photo by Orange Steeler If you have been around this site for any period of time, you know I think that Walt Disney, and now the Disney Corporation, are content marketing pros. Well, today I have another content marketing lesson for you from Disney. On […]
You’re about to read a powerful story about how a father’s dream for his son ended up reverberating out and impacting kids around the world. You’ll also learn an important content marketing lesson about a powerful form of content marketing that many overlook. Are you ready? Let’s go… In 1954 in Osaka, Japan, Toru Kumon was a math […]
I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901”. The article reveals that, “Officials say invitations are being offered to 100 people on a waiting list for the secret Disneyland hideaway, and a new California […]
One of the things I love about Netflix is that I end up trying out shows I never would have if I had to pay to watch each one separately. And because of that I end […]
Today I have a few quick lessons for you. As content creators and content marketers we are on a constant search for new content and news ways to create fresh content. What if told you we could learn a lesson from Snow White about content marketing and content creation? What if it was […]
My oldest son Jack (who is about to be 11 yrs old) saw a new phonebook on our door step and brought it in. He asked me why they gave us a new one. I told him they had some new stuff in it and that’s why they sent us a new one. I then […]
Many of us work hard on presenting quality content through writing and/or speaking. We work hard to make what we communicate as powerful and relevant as we can. And we should. But most of us never think of the almost invisible impact that anticipation and expectation has on the content we present. Watch the video to learn more… OR read the rest of this post below… Let me give […]
Hey everyone. I’m alive. Sorry you haven’t seen a post from me recently. I had a workshop on “Social Media 101” that I was preparing for a local veterans hospital. (And it wasn’t just your average “Social Media 101” type of content. I shared deeper concepts such as how social media allows us to tap […]
