I stumbled onto this story and had to share it with you, because it’s a great example of how content marketing has been used in the past to help businesses succeed. The True Origins Of German Chocolate Cake Back in 1852, an Englishman named Sam German […]
“You’re the same today as you’ll be in five years except for the people you meet and the books you read.”- Charlie “Tremendous” Jones Dr Seuss said something similar when he said… “The more you read, the more things you will know. The more that you learn, the more places you’ll go.”- Dr. Seuss, “I […]
This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
I heard a story about a farmer who had some puppies he needed to sell. He painted a sign that said “Puppies For Sale.” He took the sign and nailed it to a post on the edge of his yard. As he was pounding […]
Photo by Orange Steeler If you have been around this site for any period of time, you know I think that Walt Disney, and now the Disney Corporation, are content marketing pros. Well, today I have another content marketing lesson for you from Disney. On […]
I had to do a quick post, because I am watching TV and just saw ABC use an interesting content marketing technique to promote one of its special shows tonight. Let me explain… I am currently watching Nick Wallenda get ready to […]
You’re about to read a powerful story about how a father’s dream for his son ended up reverberating out and impacting kids around the world. You’ll also learn an important content marketing lesson about a powerful form of content marketing that many overlook. Are you ready? Let’s go… In 1954 in Osaka, Japan, Toru Kumon was a math […]
In 2006, Carlos Terron was a cook in General Electric’s cafeteria. His wife, Alex, put in long hours as an office manager for a pediatrician. One night they were both recovering from a rough work day, when Carlos wondered out loud, “Wouldn’t it be great if we could work for ourselves?” His wife didn’t take this idea lightly. They talked […]
I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901”. The article reveals that, “Officials say invitations are being offered to 100 people on a waiting list for the secret Disneyland hideaway, and a new California […]
One of the things I love about Netflix is that I end up trying out shows I never would have if I had to pay to watch each one separately. And because of that I end […]
