I had to do a quick post, because I am watching TV and just saw ABC use an interesting content marketing technique to promote one of its special shows tonight. Let me explain… I am currently watching Nick Wallenda get ready to […]
Posts by
Saturday 6/9/11 – Mind Dump
These are the random thoughts flowing through my mind and some of the interesting things I’ve read online recently: This week has been crazy busy. My youngest son graduated from kindergarten on Wednesday. I decided to release my first infographic “The Content Marketer’s Essential Guide To: The 21 Types Of Content We All Crave.” But, instead of posting […]
A Father’s Dream That Impacted The World And An Overlooked Content Marketing Form
You’re about to read a powerful story about how a father’s dream for his son ended up reverberating out and impacting kids around the world. You’ll also learn an important content marketing lesson about a powerful form of content marketing that many overlook. Are you ready? Let’s go… In 1954 in Osaka, Japan, Toru Kumon was a math […]
Your Greatest Choice – Your Greatest Moment
Forget about marketing and business for a minute. Let’s talk about what really matters… The choice you make this minute can affect your whole hour. The choices you make this hour can affect your whole day. The choices you make this […]
The 4 Commandments of Socially-Created Content
In 2006, Carlos Terron was a cook in General Electric’s cafeteria. His wife, Alex, put in long hours as an office manager for a pediatrician. One night they were both recovering from a rough work day, when Carlos wondered out loud, “Wouldn’t it be great if we could work for ourselves?” His wife didn’t take this idea lightly. They talked […]
Disney’s New Secret Hideaway: A Business & Content Marketing Lesson
I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901”. The article reveals that, “Officials say invitations are being offered to 100 people on a waiting list for the secret Disneyland hideaway, and a new California […]
Shhh… One Of The Most Powerful Forms Of Content Marketing
One of the things I love about Netflix is that I end up trying out shows I never would have if I had to pay to watch each one separately. And because of that I end […]
Content Marketing Makes You And Your Business “Shareable” & “Sticky”
I want to give you two simple reasons you should be using content marketing. Ready? 1. It gives people a reason (and an easy way) to “share” you with others. 2. It gives people a reason to keep coming back to your site. Let me explain… We all want […]
The Great Value Of Disaster?
How you view the good and bad that happens in your life will affect your response to the events of life. And that ultimately changes your long-term results. Let me show you what I mean by sharing with you a story that I came across… We all know that Thomas Edison was a pretty amazing […]
Content Marketing Lessons From Snow White
Today I have a few quick lessons for you. As content creators and content marketers we are on a constant search for new content and news ways to create fresh content. What if told you we could learn a lesson from Snow White about content marketing and content creation? What if it was […]
